Crosby's Kitchen & CocktailSteinlager Pure

On the first of June 2007 Steinlager Pure was released in the New Zealand market. Steinlager "Pure" and Steinlager "Classic" are now sold alongside each other, with Steinlager Pure positioning itself at the premium end of the beer market. It is marketed with Harvey Keitel, Willem Dafoe and Vincent Gallo. In March 2013 Steinlager Pure ceased to be a separate brand and was be absorbed into the Steinlager core brand.